The Tennessee Titans have officially joined the NFLās Global Markets Program, gaining international marketing rights in Ireland. Announced today, this move marks a significant step in the franchise’s global expansion strategy and aligns with the NFLās growing commitment to international outreach.
Ireland becomes a strategic international territory for the Titans, who plan to engage Irish fans through events, youth programs, and digital content. The team will also explore commercial partnerships and grassroots football development across the country. This opportunity allows the Titans to grow their brand and fan base beyond U.S. borders while contributing to the sportās international growth.
āWeāre excited to connect with fans in Ireland and share our passion for football,ā said Titans President and CEO Burke Nihill. āIreland has a rich sporting culture, and weāre eager to build lasting relationships and grow the game there.ā
The NFL Global Markets Program, launched in 2022, allows teams to establish a long-term presence in select international markets. With the Titansā addition, the league now has 25 teams participating across 19 countries. This expansion not only strengthens the Titansā global presence but also reinforces the NFLās ongoing mission to become a truly international sport.
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