NRL superstar Nathan Cleary has signed a groundbreaking $1 million endorsement deal with global beverage giant Coca-Cola, marking one of the most lucrative individual sponsorships in Australian rugby league history. The partnership centers around a high-profile photo shoot and nationwide billboard campaign aimed at boosting Coca-Cola’s brand presence among younger consumers.
The campaign, set to launch in major Australian cities in late 2025, will feature Cleary as the face of a bold new marketing push that celebrates performance, lifestyle, and authenticity. Shot by renowned celebrity photographer Mario Testino, the visuals will showcase Cleary in dynamic, high-energy scenes—both on the field and off—symbolizing the synergy between athletic excellence and the Coca-Cola brand.
Cleary’s clean-cut image, leadership as Penrith Panthers’ captain, and growing mainstream appeal made him the ideal choice for the campaign. Industry insiders say the deal could open doors for more NRL stars to attract global endorsements typically reserved for athletes in more prominent international sports.
The partnership reflects Coca-Cola’s evolving strategy to connect with a new generation of fans through culturally relevant and aspirational figures. For Cleary, it signals his emergence as not just a sports icon, but a marketing powerhouse on the world stage.
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